About Simply


Our mission is to fundamentally improve the financial futures of millions of people.


We started Simply to make life insurance relevant and affordable for you. We use cutting edge technology and great design to make sure you get what you need.

Not convinced? Feel free to get a quote elsewhere and see we how we compare.

Authorised FSP

Simply is an authorised Financial Services Provider. We market, distribute and service long-term insurance products.

Trusted Insurer

We’re new and need financial muscle to compete with the big guys. Our products are underwritten by Old Mutual Alternative Risk Transfer Limited (OMART), a registered long-term insurance company in the Old Mutual Group.


It’s not enough to have funeral insurance. Simply offers combos that provide life, disability and funeral insurance in one easy policy. Our signup process is quick and easy to understand and gets you covered instantly. Our goal is to look after your family so that they can pay the bills and put food on the table.

Our Story

Three old friends – Ant Miller, Snick Nicholson and Shaun Dippnall – got together in 2015 to do something different. They had all reached crossroads in their careers and wanted to use what they had learned to do something positive and meaningful.

Recognizing the dire need for easy-to-understand, affordable life insurance for the mass market – in South Africa and elsewhere – they founded a fintech company called Simply. It’s a hard reality in South Africa, and many other emerging economies, that when a breadwinner dies, his or her dependents are often consigned to poverty. Simply’s mission is to secure the financial futures of millions of people. The company offers life, disability and funeral insurance combo’s designed to meet people’s needs in a way they understand at a price they can afford. By focusing on product design, data-analytics, software development and marketing – and outsourcing ‘commodity’ services to best of breed partners – Simply aims to materially reduce the cost and complexity of mass-market life insurance.

Now joined by a whacky band of diverse and driven people – a kite–boarding data scientist, a missionary turned digital guru, a mountain biking technologist and a gaming actuary to name a few – the Simply team is determined to raise the bar for life insurance in South Africa and beyond. Simply has already achieved a bunch of South African firsts – from online sign up and instant cover to chat bot quoting and domestic employer combo’s. With a little luck and a lot of hard work, we’re confident that we’re going to make a really positive dent in the universe. Watch this space!

Company Info

Simply Financial Services (Pty) Ltd
Registration Number: 2011/132479/07
Licensed Financial Services Provider: FSP No. 47146


3rd Floor, Grove Exchange
9 Grove Ave, Claremont, Cape Town,


A. Miller

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CALL US ON 021 045 1393