About Us

Who are we?

Simply was founded in 2015 by three partners: Anthony Miller, an engineer with an MBA and a successful track record as an entrepreneur; Simon Nicholson, an actuary with extensive life insurance experience in South Africa, Asia and Europe; and Shaun Dippnall, an actuary who had left the world of life insurance to start up an education technology business. They had all reached crossroads in their careers and wanted to use what they had learned to do something positive and meaningful.

See our CEO talking about the Simply Story

What are we about?

Recognizing the dire need for easy-to-understand, affordable life insurance for the mass market – in South Africa and elsewhere – they founded a company called Simply. It’s a hard reality in South Africa, and many other emerging economies, that when a breadwinner dies, his or her dependents are often consigned to poverty.

Simply’s mission is to secure the financial futures of millions of people. We offer life, disability and funeral insurance – in a way people understand and at a price they can afford. By focusing on product design, data-analytics, software development and digital marketing, Simply aims to materially reduce the cost and complexity of life insurance. Our goal is to be South Africa’s leading digital life insurer.

The founders have been joined by a wacky band of diverse and driven people – a kite–boarding data scientist, a missionary turned digital guru, a mountain biking technologist and a gaming actuary to name a few. The Simply team is determined to raise the bar for life insurance in South Africa and beyond. We have already achieved a bunch of South African firsts – from straight-through online sign up and instant cover in the retail market, to chat bot quoting and fully online group life cover. We’re confident that, with a little luck and a lot of hard work, we’re going to make a really positive dent in the universe. Watch this space!

Can you trust us?

Simply is an authorised Financial Services Provider. We market, distribute and service long-term insurance products. We’re new and need financial muscle to compete with the big guys. Our policies are underwritten by Old Mutual Alternative Risk Transfer Limited (OMART), a registered long-term insurance company in the Old Mutual Group, and reinsured by the Reinsurance Group of America (RGA). You can trust that your claims will be paid.

Our Details

Company name

Simply Financial Services (Pty) Ltd

Registration Number

2011/132479/07

VAT Number

424061992

FSP Number

47146

Address

3rd Floor, Grove Exchange, 9 Grove Ave, Claremont Cape Town 7708

Directors

A. Miller, S. Nicholson, J. Orford

Meet the team

Anthony Miller

Anthony Miller

CEO
Chief Seagull
Simon Nicholson

Simon Nicholson

Deputy CEO, Chief Actuary
Chief Alchemist
Cal Spracklen

Cal Spracklen

Junior Actuary
Cal-culator
Dom Parry

Dom Parry

CTO
Mythbuster
Pieter Koornhof

Pieter Koornhof

Software Engineer
Minister of Magic
Pierre Nel

Pierre Nel

Front-end Developer/UX Designer
The Pathfinder
Aya Qwabi

Aya Qwabi

Developer
Apprentice Wizard
Louise Newitt

Louise Newitt

Head of Operations
Lord of the Rings
Sam Fleming

Sam Fleming

CMO
Wonder Woman ✨
Ady Keyser

Ady Keyser

Digital Strategist / Data Scientist
Dream Catcher
Mari Gericke

Mari Gericke

Campaign Manager
Rain Maker
Steph Wulf

Steph Wulf

Campaign Manager
Spell Caster
Graham Cherrington

Graham Cherrington

Head of Group
SMEE-gal
Armien Petersen

Armien Petersen

Team Leader
Head Smilemaker
    Siyasanga Nqwabeni

    Siyasanga Nqwabeni

    Group Cover Agent
    Group Smilemaker